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For Developers & Operators

Your agency markets.
We sell.

Integrated media buying and inside sales consulting for developers who want measurable, lead-to-transaction results — not impressions reports. We help you bring deals in-house, reduce your co-op line item, and actually track what's working.

$187
Avg. Cost Per Appointment
8x
Lower Than Industry Avg.
12:1
Return on Ad Spend
$800M+
In Real Estate Sales
Trusted by developers and operators across North America
Partner Partner Partner Partner Partner Partner Partner
The Problem

Most developer marketing
is disconnected from sales.

Your creative agency builds beautiful campaigns that generate impressions. Your co-op brokers generate leads — but you pay 5% in commissions and have no visibility into what's actually converting. Meanwhile, your in-house team is sitting on thousands of unworked registrants with no playbook to turn them into appointments.

01

Ads don't close deals

Awareness campaigns without an inside sales conversion system are just expensive branding. We build campaigns that generate qualified lead flow directly to your sales reps.

02

Co-op is a margin killer

On a 200-unit project at $700K avg, a 5% co-op line is $7M. Bring 50% of deals in-house and you net that to under $4M — a savings that goes straight to the bottom line.

03

No feedback loop

When marketing and sales operate in silos, neither improves. We feed sales-level data back into targeting algorithms in real time so your campaigns get smarter every week.

2026 Case Study · 3 Standing Inventory Projects

From $1,600/appointment
to $187/appointment.

Across $58K in combined ad spend on three GTA development campaigns from August to December 2025, we delivered consistent, measurable, lead-to-appointment results.

$187
Avg. Cost Per Appointment
~8%
Lead → Appointment Rate
4,012
Total Leads Generated
312
Booked Appointments
Before Blitzscale
$1,600+
Cost per appointment via agency + co-op
vs
With Blitzscale
$187
Cost per appointment with inside sales
2026 Developer Cost Per Appointment KPI Case Study — Blitzscale x Precondo

Full-funnel, lead-to-transaction
architecture for developers.

We don't just run ads. We build the system that turns ad spend into booked appointments and firm deals — then we train your team to run it.

Direct Response Media

Meta, Google Search, Display, and YouTube campaigns structured to generate qualified leads — not vanity metrics. We run 6+ creative variants per ad set and optimize for cost per appointment, not cost per lead.

Lead Nurture + SMS Automation

Automated email drip and SMS sequences engineered to achieve 30%+ inbound response rates. When a lead responds, your inside rep takes over instantly via our mobile CRM — no leads fall through the cracks.

Inside Sales Consulting

4+ hours of call training, objection handling scripts, and conversion frameworks — the same system we've used to achieve 10X+ ROAS on the co-op side. We train your reps to book appointments and close deals from digital leads.

Algo Targeting + CAPI

We feed real-time sales data back into Meta and Google via Conversion API so the algorithms learn who actually buys — not just who clicks. Your campaigns get smarter every single week.

Broker Network Capture

Leveraging our data pool of 240,000+ licensed brokers across Canada, we target co-op agents to educate them on your project and drive their own ad spend and database efforts toward your product.

Transparent Reporting

Full data transparency from lead origination to firm transaction. Know exactly what your cost per lead, cost per appointment, and cost per deal is — and own the data for future campaigns and launches.

Bringing deals in-house changes
the economics
of your project.

On a 200-unit project with a $700K average price point, the difference between a 5% blended co-op rate and a 3% rate is millions in recovered margin. With effective direct response campaigns and trained inside sales reps, we've seen developers bring 40-60% of their deals in-house.

See What This Looks Like for Your Project →
Metric Status Quo With Blitzscale
Total Revenue $140M $140M
Co-op Rate (Blended) 5.0% ~3.0%
Total Commission Paid $7.0M $4.2M
Marketing + Mgmt Fees $150K $150K
Net Sales Cost $7.15M $4.35M
Savings $2.8M

From onboarding to first appointments
in under 30 days.

01

Strategy + Creative

We audit your project, target audiences, and existing assets. Then we build 6+ creative variants, ad copy, and your landing experience — all included.

02

Launch + Optimize

Campaigns go live across Meta and Google. For the first 10 days, we run broad demographic targeting, then let the algorithm narrow to the highest-intent audiences.

03

Nurture + Train

Leads enter our automated nurture system. Simultaneously, we onboard and train your inside sales team on call scripts, objection handling, and our SMS conversion flow.

04

Iterate + Scale

Real-time feedback from sales informs campaign pivots. We reallocate budget to winning channels, refine targeting, and scale what's working — all transparent and data-driven.

The creative is the targeting.

In the housing ad category, you can't manually select income or age. Instead, the algorithm finds the right audience based on who engages with your creative. Feed it the wrong signal, and you get the wrong leads.

Targeting 101 — How behavioral targeting works in the housing ad category

Behavioral Targeting 101

How we use video creative to train the algorithm to find actual buyers instead of browsers.

Launch Absorption vs Digital Advertisers — correlation between ad spend and sales velocity

Absorption vs. Advertisers

Direct correlation between digital advertising presence and unit sales velocity on development launches.

Operators first,
consultants second.

We still run real estate teams. We still spend our own money on ads. Everything we recommend, we've tested with our own capital first.

Jordon Scrinko

Jordon Scrinko

Founding Partner · Marketing

Paul Rockwell

Paul Rockwell

Founding Partner · Sales

Duncan Pratt

Duncan Pratt

Client Acquisition

Lang Vuong

Lang Vuong

Direction + Consulting

Let's look at your numbers.

Book a 30-minute strategy call. We'll audit your current cost per appointment, model the in-house savings opportunity, and show you exactly how the system works.